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Monday, February 25, 2008

The Simple Truth About Building One Way Links

By KC Kudra

There are a few things that all successful blogs have in common and what it takes to run a successful blog. This involves knowledge of a simple set of facts that are common to all successful blogs - RSS feeds and one way link building. A not so widely known SEO technique can make mastering these two things extremely easy in your back link strategy.

What is it that makes these techniques so important and powerful? Building one way links to one's blog is the key to oodles of natural search engine traffic. This can be achieved through the use of a reliable blog pinging service. Any webmaster or blog owner who fails to learn this will find themselves paying a lot more for their links and working many times harder than necessary.

When you use a blog pinging service to notify blog directories, blog search engines and RSS feed aggregators note that your blog has been updated, you immediately get high value one-way links to your blog from these sites themselves.

There is also an added bonus to these links as many blog owners will see your feed and end up linking to you. It can give your marketing of your website an almost viral effect. These links in turn build your link popularity exponentially and can skyrocket your blogs traffic generation.

One-Way Links the Key to Traffic Generation

There are a few key traffic tactics you need to understand at work here. One way links coming from authority sites with highly relevant content, high traffic volumes that are highly respected boost your standing with the search engines and their Page Rank calculations. Thus if your site has large numbers of these one way links pointing to it, it will increase your own Page Rank and increase your search engine rank position (SERP). This is much more valuable than a lot of links from low value sites with low traffic volumes.

Although Google is very tight mouthed about its search algorithms it is generally perceived in the SEO world that PR has a positive benefit to search results. There is another point that shouldn't be missed in this equation and that is these sites are highly visited themselves and deliver huge amounts on there own most of us have heard of phenomenon like when your site gets Digged or Stumbledupon. More importantly these visitors are highly targeted and interested in your subject and are ideal prospective visitors and/or customers if you run a commercial website.

Specialty blog search engines should be a key strategy in your blogs traffic generation plan. Many blog owners and fans of blogs search these blog search engines almost exclusively for content they are in need of. If they find your blog to be of use to their readers, they will in turn link to you from their blogs building yet more one way links to your site.

This can in turn get a conversation going on at your blog through your blogs comments section and generate a "buzz" which will get even more notice be fellow bloggers who in turn will bookmark you at their favorite social bookmarking site bringing in even more traffic. Among the most significant of these blog, engines are Sphere, Ice Rocket, and the giant of them all - Technorati.

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