Michel Battles video




Thursday, February 28, 2008

Digital Piracy Protection

By MECHEAL E MILLER

For those of you who sell digital products via the internet you may want to read this very carefully because you are probably losing a fortune. Digital piracy is becoming an ever increasing problem if you deliver word documents, ebooks, PDF's, software, video's, and more. Illegal access to protected content is growing right along with the internet. If you are not protecting you digital assets than it is time you start.

As amazing as this might seem over half of internet user feel that it OK to share protected content. Due to the internet being the information highway most user don't even realize how big a problem digital piracy has become. The problem has now grown into a multi billion dollar a year industry.

Many do not seem to be concerned because they feel that it is big business like Microsoft that is taking the biggest hit. They are partially correct but by not protecting digital downloads writers, software developers, and internet marketers are paying dearly and many have no idea how hard they are actually being hit.

If you sell digital products than you know that most shopping carts have built in protection systems but what is protecting your files after that? What about the percentage of sales that you end up refunding? I can't count how many times someone has purchased an ebook from me, downloaded the file, and then asked for a refund just minutes later. There was no possible way that they could have read my book that fast. Wouldn't you consider that to be digital piracy? If I would have had digital download protection software I could have repossessed my files.

Take a look at what the impact of digital piracy may have on you. What if you sell an average of 100 ebooks each month at $37 each. That would be a total of $3,700 per month. If you end up refunding 8% of those purchases then you just had $296 basically stolen from you which adds up to over $3,500 per year. That is only the beginning because many more share your files with friends and family. Many more feel it is OK to share your files on forums. Then some might even resell your files.

You can stop worrying because there is now digital asset protection software available. There are couple of products that have the ability to completely protect you. When you start looking for a product to protect your files from digital pirates there are some features you are going to want to make sure they have.

Look for a feature rich product which has the ability to lock your files, disable them, and repossess them. I would definitely purchase a product that offered unlimited file protection. To prevent sharing look for products that track usage. Products that allow you to set Expiration dates and trial periods can really pay off for you.

Start protecting your digital assets today. I assure you that when you do you will begin to see more sales, less refunds, and your income will grow accordingly. Just imagine the look on their face after they get a refund but find that they can no longer access the file. Priceless!

About the Author:

No comments: