Doing something on a regular basis becomes a habit. A habit becomes easy as you do it so often. If you can make your Virtual Assistant Marketing a half hour habit a day your business will take off. If you don't market at all your business will wither and die.
There is a simple and easy method of marketing that most marketers forget to tell you about.
It is called the Persistence Factor
The rules of this method of marketing are simple and you do one a day for the 5 days of the working week.
* On Monday you e-mail two clients you have not heard from for a while asking how they are and how their business is doing. Don't get any deeper than that into the conversation just be pleasant and enquiring
* I keep URL's of interesting information and e-mail them straight to clients who are in that line of work. I look for articles and reports that I can send to my clients with a business card attached saying I hope that they are useful. I just do this once a week on Tuesday.
* I say Wednesday for this item but Networking meetings happen on most days of the week. If you get invited go along armed with business cards. Listen to what is being said, take any business cards offered and use the back to make notes on what was said and exactly what they do.
* On Thursday, phone, say, three clients and make sure that the work is going well or the work you did for them was satisfactory - if they say it was, ask for a testimonial. If you need more work, don't forget to ask for it
* Friday is the day you write this all up in your diary. Keep a note of any work that results from your marketing and plan your marketing for the following week.
What you have done during the week is make contact with mainly current clients. These are clients that are easier to get work from. You have also met new prospective clients and give your marketing a real push. It has not taken long each day and it is time well spent
Now is the really cleaver thing - you keep doing this every week and it will get easier and easier.
Look at your week's diary and see how many people you have contacted. Now multiply that by 48 weeks of the year. The amount of marketing you are doing is huge, yet you are spending a few hours a week doing it. People will come to know your name and the name of your business. They will also know what you do and so your likelihood of getting work grows with every week.
What about the rest of the world?
There are many forums on the Internet. Not just for Virtual Assistants but also for the types of client you have. You can learn about your clients work by joining their forums and getting good background knowledge of their skills.
Become active on world-wide forums and not just those in your country. I am working with another person who I think lives in Canada - what does it matter where as long as you can work together. I am also working with another colleague in France. Two of these are slightly outside the scope of work I would normally do but that is what makes it so exciting. Oh, I live in France - high in wooded hills. You can do this marketing and work from anywhere.
So my first tip is - write down what you are going to do in your hour each day next week and do it.
The habit of doing something every day at the same time is something that many famous writers and artists have done. If you do not make your advertising a habit you will not do it, there will always be something else to do.
If success and a good career as a VA is what you are looking for then be organised in your marketing and you will be surprised how easy virtual assistant marketing really is.
There is a simple and easy method of marketing that most marketers forget to tell you about.
It is called the Persistence Factor
The rules of this method of marketing are simple and you do one a day for the 5 days of the working week.
* On Monday you e-mail two clients you have not heard from for a while asking how they are and how their business is doing. Don't get any deeper than that into the conversation just be pleasant and enquiring
* I keep URL's of interesting information and e-mail them straight to clients who are in that line of work. I look for articles and reports that I can send to my clients with a business card attached saying I hope that they are useful. I just do this once a week on Tuesday.
* I say Wednesday for this item but Networking meetings happen on most days of the week. If you get invited go along armed with business cards. Listen to what is being said, take any business cards offered and use the back to make notes on what was said and exactly what they do.
* On Thursday, phone, say, three clients and make sure that the work is going well or the work you did for them was satisfactory - if they say it was, ask for a testimonial. If you need more work, don't forget to ask for it
* Friday is the day you write this all up in your diary. Keep a note of any work that results from your marketing and plan your marketing for the following week.
What you have done during the week is make contact with mainly current clients. These are clients that are easier to get work from. You have also met new prospective clients and give your marketing a real push. It has not taken long each day and it is time well spent
Now is the really cleaver thing - you keep doing this every week and it will get easier and easier.
Look at your week's diary and see how many people you have contacted. Now multiply that by 48 weeks of the year. The amount of marketing you are doing is huge, yet you are spending a few hours a week doing it. People will come to know your name and the name of your business. They will also know what you do and so your likelihood of getting work grows with every week.
What about the rest of the world?
There are many forums on the Internet. Not just for Virtual Assistants but also for the types of client you have. You can learn about your clients work by joining their forums and getting good background knowledge of their skills.
Become active on world-wide forums and not just those in your country. I am working with another person who I think lives in Canada - what does it matter where as long as you can work together. I am also working with another colleague in France. Two of these are slightly outside the scope of work I would normally do but that is what makes it so exciting. Oh, I live in France - high in wooded hills. You can do this marketing and work from anywhere.
So my first tip is - write down what you are going to do in your hour each day next week and do it.
The habit of doing something every day at the same time is something that many famous writers and artists have done. If you do not make your advertising a habit you will not do it, there will always be something else to do.
If success and a good career as a VA is what you are looking for then be organised in your marketing and you will be surprised how easy virtual assistant marketing really is.
About the Author:
For support and help for would-be and established Virtual Assistants, make sure you check Di Chapman's free 8 step report at Becoming a Virtual Assistant. This site is committed to giving advice and help to Virtual Assistants
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