It is vital to the success of your bed & breakfast business for you to spread the word. Not everyone is familiar with these types of establishments so they pass them over for hotels. Why not encourage them to stay at your business instead? There are plenty of different ways you can advertise your business. The internet is one of the most successful because people use it all the time for their travel plans.
It doesn't cost a fortune to get a quality website up and running. If you have some basic skills you may be able to make it on your own. You can also hire a decent student or freelancer to take care of it for you. This will cost you some money but you will reap the benefits of it later.
Do a very good job with your website though. You want it to give a wonderful impression of what you have to offer. Post clear pictures so people can see for themselves what it looks like. As you make updates to your bed & breakfast make sure you post new pictures. If you are struggling to get customers you may want to offer special prices online as well.
Think about all the different places that hotels advertise their business. This can include newspapers, fliers, and phone directories. You want to be listed in all the same places as they are. There are some individuals that will always pick a bed & breakfast over a hotel if one is available.
Local advertising is very important as well. You may not think so but it can really help increase your number of guests. Some people just want a new place to hang out for the night and your place could be perfect. People come to town all the time to visit, for business, or to attend special events. Those they know in the area can easily recommend your bed & breakfast to them.
Get your guests to help you spread the word about your business as well. Many of them will do this in various ways such as posting reviews and telling their friends about the experience. You can entice them by offering them discounts on rooms when people they know call to book a reservation with you.
Think about ways you can extend your appreciation to those that do stay at your bed & breakfast. They can get discounts when they refer others and discounts when they stay frequently. You want to continue encouraging them to come back so make it well worth their while. With so many hotels offering rewards programs these days you need to get on board.
Advertising needs to be a priority for your business so that you aren't having empty rooms. The more people are aware of what you have to offer them the more likely they are to take you up on the offer. It is a good idea to implement as many types of advertising as you can. This way you can reach people from all different angles.
It doesn't cost a fortune to get a quality website up and running. If you have some basic skills you may be able to make it on your own. You can also hire a decent student or freelancer to take care of it for you. This will cost you some money but you will reap the benefits of it later.
Do a very good job with your website though. You want it to give a wonderful impression of what you have to offer. Post clear pictures so people can see for themselves what it looks like. As you make updates to your bed & breakfast make sure you post new pictures. If you are struggling to get customers you may want to offer special prices online as well.
Think about all the different places that hotels advertise their business. This can include newspapers, fliers, and phone directories. You want to be listed in all the same places as they are. There are some individuals that will always pick a bed & breakfast over a hotel if one is available.
Local advertising is very important as well. You may not think so but it can really help increase your number of guests. Some people just want a new place to hang out for the night and your place could be perfect. People come to town all the time to visit, for business, or to attend special events. Those they know in the area can easily recommend your bed & breakfast to them.
Get your guests to help you spread the word about your business as well. Many of them will do this in various ways such as posting reviews and telling their friends about the experience. You can entice them by offering them discounts on rooms when people they know call to book a reservation with you.
Think about ways you can extend your appreciation to those that do stay at your bed & breakfast. They can get discounts when they refer others and discounts when they stay frequently. You want to continue encouraging them to come back so make it well worth their while. With so many hotels offering rewards programs these days you need to get on board.
Advertising needs to be a priority for your business so that you aren't having empty rooms. The more people are aware of what you have to offer them the more likely they are to take you up on the offer. It is a good idea to implement as many types of advertising as you can. This way you can reach people from all different angles.
About the Author:
Patti Rob - entrepreneur, author, and Bed and Breakfast industry enthusiast. Visit the website to discover why most new B&B owners fail to reach their business dreams. Get a totally unique version of this article from our article submission service
No comments:
Post a Comment