Your competition may be your key to bigger profits. Here are five reasons to partner with your competition:
#1: Your marketing list will double. Consider for a moment what would happen if your opt in list doubled. It would be a pretty big boon, right? I mean instead of 500 people to send your ezine or promotional messages to, you now have 1000. Presumably, your competition has an opt in list that would be beneficial to your business. You have the same product or service and you have the same target market. Teaming up with your competition to unite opt in lists for a promotion will result in many of your partner's customers joining your list and vice versa. Every purchase made, every newsletter sign up, is a new contact name for you and your future promotions.
#2: Credibility. The general public will perceive you as having more credibility when you partner with another business. If you partner with your competition your customers and prospects will perceive it as a strategic team. The power of two or more holds much more credibility in the eyes of the public. Additionally you will be perceived as a good business person because you have the forethought to partner with another business. It gives your prospects faith and respect in you and your business.
#3: Product bundles. If you have products, teaming up with your competition can result in fantastic product bundles to promote to both your list and your partner's list.
#4: Consider the benefits to be had if you and your competitor both have affiliates who can promote your products and/or services. Really the possibilties are endless. As long as you and your competitor both target the same buying market, each of your affiliates will also be willing to participate in this joint venture.
#5: Product creation. Combining talents to produce new products can create a terrific buzz in addition to greater profits. Regardless of the market you serve, a joint venture production of books, software, seminars or video can be quite beneficial to both parties involved and your clients.
There is enough to go around. When you partner with your competition, you're not limiting your profits, you're boosting them to a whole new level.
#1: Your marketing list will double. Consider for a moment what would happen if your opt in list doubled. It would be a pretty big boon, right? I mean instead of 500 people to send your ezine or promotional messages to, you now have 1000. Presumably, your competition has an opt in list that would be beneficial to your business. You have the same product or service and you have the same target market. Teaming up with your competition to unite opt in lists for a promotion will result in many of your partner's customers joining your list and vice versa. Every purchase made, every newsletter sign up, is a new contact name for you and your future promotions.
#2: Credibility. The general public will perceive you as having more credibility when you partner with another business. If you partner with your competition your customers and prospects will perceive it as a strategic team. The power of two or more holds much more credibility in the eyes of the public. Additionally you will be perceived as a good business person because you have the forethought to partner with another business. It gives your prospects faith and respect in you and your business.
#3: Product bundles. If you have products, teaming up with your competition can result in fantastic product bundles to promote to both your list and your partner's list.
#4: Consider the benefits to be had if you and your competitor both have affiliates who can promote your products and/or services. Really the possibilties are endless. As long as you and your competitor both target the same buying market, each of your affiliates will also be willing to participate in this joint venture.
#5: Product creation. Combining talents to produce new products can create a terrific buzz in addition to greater profits. Regardless of the market you serve, a joint venture production of books, software, seminars or video can be quite beneficial to both parties involved and your clients.
There is enough to go around. When you partner with your competition, you're not limiting your profits, you're boosting them to a whole new level.
About the Author:
Robert Paul Williams is the Editor of Work At Home Business Website. Are You Promoting a Product or Service Online? Come Visit WAHBWS for Free and Low Cost Website Advertising Ideas. You can get a unique content version of this article.
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